Open Flower Network: Putting Flowers on the Map

Intro to Digital Marketing for Flower Farmers

July 2, 2025

In today’s world, the truth is that almost every business needs an online presence. However, for many flower farmers (and small business owners in general), digital marketing does not come naturally. It may be confusing, feel pushy, or just be hard to make it a priority. With all the trends and buzzwords, it can be a challenge to filter out the noise and focus on the ways that digital marketing can work for you. In fact, the good news for flower growers is that some of the most common digital marketing tools, like email newsletters and social media, are ideally suited to your business in many ways.

5 reasons digital marketing works for flower farmers

It lets you tell your story

More and more people are looking for a connection to the earth and to the real people behind the things they buy. This makes digital marketing perfect for small farms, whose setting and daily work offer authentic stories that draw readers in. Flower farming also presents an ideal source for compelling visuals: the flowers and natural scenes that people love!

It connects you directly with customers

Marketing local products is all about building the real relationships that make loyal customers. Digital marketing, especially email newsletters and social media, can extend the important connections that farmers and market vendors make in person.

It’s immediate

Emails and social media are quick ways to update customers about new products, features, events and moments at the farm.

It’s free or inexpensive to get started

There is no cost to set up social media accounts or email newsletter lists, or to use many other tools such as the user-friendly graphic design platform, Canva. Website development and hosting can range in price, but is a worthwhile cost for almost all businesses.

It’s flexible

Farmers are tremendously busy; taking time for marketing can be a hard sell. One of the benefits of digital marketing is that you can often work it into your regular workday, taking a moment here or there to snap a picture or record a quick video with your phone. On the flip side, if you’d rather check a bunch off your list at once, calendars, templates and scheduling tools can help you set up the bulk of marketing efforts ahead of time.

Planning for Success: Developing a Digital Marketing Strategy and Plan

Taking the time to think strategically about marketing will ensure that the time and money you spend promoting your business is efficient, effective, and helps you achieve your goals. This presentation will walk you through the process of creating both a digital marketing strategy and a concrete plan to put your strategy to work.