Open Flower Network: Starting up & scaling
Goal setting for flower farmers
Feb 20, 2025
Running a successful flower farm isn’t just about growing beautiful flowers; it requires setting clear, achievable goals to drive your business forward. That’s where SMART goal setting comes in. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound–a framework that helps you articulate strong goals, stay focused and track your progress. Whether you’re aiming to boost crop yields, diversify your sales, or improve customer satisfaction, SMART goals give you the structure you need to succeed.
In this video, Theresa Schumilas of Garden Party Flower Farms breaks down how SMART goals can help your flower farm grow more efficiently and profitably. She also walks you through some examples from her own farm before she is joined by other flower farmers from across Canada for a lively discussion about setting business goals.
SMART goal setting template
Download the template in Google Doc or Word format to use for your own business!
More resources for
Starting up & scaling
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Season Reflection for Flower Farmers
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Financial support was provided under the Sustainable Canadian Agricultural Partnership.
