In today’s world, almost every business needs an online presence of some kind, and this is increasingly true for small farms and food producers. Yet, for farmers, digital marketing does not always come naturally. Farmers wear many hats, and can sometimes struggle to find the time to invest in developing an effective digital marketing strategy. Despite the challenges, the good news is that many of the most commonly used digital marketing tools, like email newsletters and social media, are often ideally suited to the marketing needs of direct-to-consumer farms. And we are here to help with this!  

We also developed this guide to Digital Marketing for Small Farms as a resource to help farmers, market vendors and small producers evaluate their current marketing practices, learn new strategies, and increase the efficiency and effectiveness of their efforts. The resource includes a digital marketing audit, social media templates, a content calendar and a step-by step guide to defining your ideal consumer base, all free to download and use.