Open Flower Network

Putting flowers on the map

Information, ideas, and tools to help you promote your business and connect with others, online and offline

Intro to digital marketing

In today’s world, having an online presence is essential for all kinds of businesses. If digital marketing doesn’t come naturally to you, we’ve got you covered! Taking the time to think strategically about marketing will ensure that the time and money you spend promoting your business is efficient, effective, and helps you achieve your goals. This presentation will walk you through the process of creating both a digital marketing strategy and a concrete plan to put your strategy to work.

Planning Tools and Templates

Digital Marketing Audit (Google Doc)

Digital Marketing Strategy Template (Google Doc)

Content Calendar (Google Sheet)

Email and Social Media Marketing

Whether you’re selling bouquets at the farmers market or offering CSA subscriptions, email and social media marketing are powerful tools to connect with customers, build loyalty, and boost sales. In this short guide, we walk you through:

Getting started with email and social media marketing
Best practices to get the most of these marketing channels
Content ideas
Photography and video tips
Time saving tips

Read the guide

Marketing without social media

While social media can be a valuable marketing tool for many flower farmers, it’s not the only way! In this video, Theresa Schumilas of Garden Party Flower Farms talks about the value of ‘real world’ marketing for flower growers. Learn strategies for networking, community engagement, offline marketing products, and more!

Building networks

Building networks with other flower farmers can be incredibly valuable — both personally and professionally. From attending local events to joining a member organization, networking comes in all shapes and sizes: online and offline, formal and informal.

In this video, Theresa Schumilas of Garden Party Flower Farms discusses the importance of networking, explores different types of farmer networks, and offers practical tips to help you get started.

Put your farm on our map!

One way we’re building the Open Flower Network is through national and provincial directories that promote the amazing flower farms growing across the country. These public directories let florists and other buyers easily locate and learn about farms near them. Click on the maps below to see the directories in action.

If you own a specialty cut flower farm in Canada, it’s quick, easy, and free to get on the directory. Just fill out the form below and we’ll do the rest.