Open Flower Network: Expanding wholesale
Cut Flower Coops & Collectives
Mar 18, 2025
Selling through wholesale channels is a valuable yet often untapped income source for many small-scale flower farms, whether they are scaling up or already established. Cut flower cooperatives and collectives provide accessible and beneficial entry points to the wholesale market. These collaborative models allow groups of growers to organize into business-to-business “hubs,” where each participant contributes their products to collectively offer wholesale flowers to designers and other buyers.
In this video, we dive into the opportunities and the challenges of online wholesale flower hubs. Theresa Schumilas of Garden Party Flower Farm is joined by designers from The Local Flower Collective (Canada’s longest running online wholesale hub) and The Ottawa Flower Collective, who share their successes, setbacks, and insights.
Seeing our popularity has brought more local field grown flowers to the forefront and made them more readily available.
~ Jaimie Reeves, The Local Flower Collective
More resources for
Expanding Wholesale
Cut Flower Pricing and Quality for Wholesale in Canada
We’re diving back into the topic of flower pricing, with a look at how quality, quantity, and other key elements relate to pricing in wholesale and business-to-business markets.
Financial support was provided under the Sustainable Canadian Agricultural Partnership.
