Local Food and Farm Co-ops (LFFC) Bookkeeping and Comms Services

Local Food and Farm Co-ops (LFFC) is an incorporated non-profit co-operative that provides organizing and development support for food and farming enterprises in Ontario.

Click the Access Resources button for more information on their bookkeeping and communications services.

Local Line’s Online Product Marketing Guidebook

If you are looking for a good overall summary of how to market your goods online, this digital book by farm-to-fork platform Local Line might be the resource that you are looking for.

Click the Access Resources button for tips and guidance on digital marketing, specifically designed for farmers and local producers selling products online. 

Captevrix’s Social Media Management Platforms Review

When managing marketing content across multiple different social media platforms, things can quickly start to seem overwhelming. If you are running into difficulties in this area, you might want to explore the use of a social media management platform. 

As well as helping you schedule all of your posts from a single online dashboard, most of these tools are also equipped with data analytics functions that will help you monitor online trends and stay informed about your online communities.

This comparative review, from business development consultants Captevrix, profiles the different social media management platforms that are currently on the market. It identifies the features included in each tool, and also includes a price / value comparison to help you choose the platform that is right for you.

IsItWP’s Email Marketing Tools Overview

Email marketing is a tried and true way for small business owners to build a loyal customer base. In addition to helping you automate mailouts, and manage your mailing list, email marketing platforms also provide users with intuitive design and layout tools, and data analytics to help you track audience behavior and identify new sales opportunities.

This resource from WordPress advisors IsItWP offers an overview of the different kinds of email marketing tools that are currently on the market, and makes some recommendations based on specific use cases.

My DIGITAL Farmer’s Video Tutorials 

My DIGITAL Farmer is a US-based consultancy providing digital marketing advice for small scale farmers. Building on her own marketing successes, farmer Corinna Bench now hosts a YouTube Channel aimed at helping farmers master marketing skills.

The channel posts weekly video tutorials providing new marketing campaign ideas and guides to using online marketing and branding tools.

OFN Australia’s Guide to Building Community Relations using Digital Media

This resource page from our colleagues at OFN Australia provides small scale farmers with some great tips on how to use digital media to build community relationships and increase online engagement. 

It also includes a list of useful pointers on the simplest ways to strengthen connections with existing customers, to help you build and maintain customer loyalty.

OFN Australia constantly updates this page with new tips and links.

OFN UK’s Guide to Social Media Marketing

Social media marketing can be a life-saver for any small farm. Done right, it can be an easy, efficient and inexpensive way to grow your sales and generate a stronger relationship with your customers.

To help you ‘tune up’ your social media marketing strategy, here are three steps, provided by our colleagues at Open Food Network UK, that will help you make the most of your social media accounts.

This resource will be especially useful for users of Facebook and Instagram.

OFN UK’s Community Facebook Group

This community Facebook group is also the work of our colleagues at Open Food Network UK.

It’s a great resource for up-to-date tips on how to help your farm or food enterprise thrive through the effective use of online marketing. It provides a list different tools to facilitate online marketing for farmers, and hosts a variety of webinars, videos, and peer-to-peer discussion events.

Join the discussion on our discourse page and see what other farmers and producers are saying about moving your farm online!

Be a part of this digital initiative and join the conversion on our discourse page. You’ll be able to learn, share your experience, and contribute to the growing online farming community.

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