Open Flower Network: Expanding wholesale
Cut Flower pricing & Quality
Feb 13, 2025
Determining fair and competitive prices can be a challenge for flower farmers, whether you’re selling to consumers, designers or otherwise. Recently, we shared a spreadsheet of pricing data from our platform, along with some pricing strategies and considerations as a starting point for Canadian growers. Now we’re diving back into pricing and related issues, with a video focused on wholesale and business-to-business markets.
If we want to grow and strengthen our whole sector, we have to be able to offer larger quantities, because there’s a demand for that.
Get the pricing data!
Access pricing data for 140 flower products, including minimum, maximum and average prices. This data was compiled from sales data of 7 online marketplaces (or ‘flower hubs’) on the OFN platform, pooled for the entire season, across hubs in cities and towns in Alberta and Ontario, and across a range of flower types and quality characteristics. The prices listed here represent the prices paid by designers and florists who purchased flowers through an online marketplace in 2024.
The spreadsheet can be downloaded in Google Sheets or Excel format.
Financial support was provided under the Sustainable Canadian Agricultural Partnership.
