Open Flower Network: Expanding wholesale

Cut Flower pricing & Quality

Updated Dec 16, 2025

Updated with 2025 pricing data!

Determining fair and competitive prices can be a challenge for flower farmers, whether you’re selling to consumers, designers or otherwise.  Recently, we shared a spreadsheet of pricing data from our platform, along with some pricing strategies and considerations as a starting point for Canadian growers. Now we’re diving back into pricing and related issues, with a video focused on wholesale and business-to-business markets. 

If we want to grow and strengthen our whole sector, we have to be able to offer larger quantities, because there’s a demand for that.

Get the 2025 pricing data!

Access pricing data for 140 flower products, including minimum, maximum and average prices. This data was compiled from sales data of 8 online marketplaces (or ‘flower hubs’) on the OFN platform, pooled for the entire season, across hubs in cities and towns in Alberta and Ontario, and across a range of flower types and quality characteristics. The prices listed here represent the prices paid by designers and florists who purchased flowers through an online marketplace in 2025. 

The spreadsheet can be downloaded in Google Sheets or Excel format.

Looking for the 2024 data? You can still find it here: 2024 Excel | 2024 Google Sheets 

Learn more about Open Flower Network

More resources for

Expanding Wholesale

Selling to Flower Shops

Selling to Flower Shops

For many local flower growers, establishing a relationship with a flower shop can be an effective way to expand into wholesale. We’re sharing strategies and tips for finding a good match, setting prices, choosing flower varieties, and preparing your products for delivery.

Starting a Cut Flower Hub

Starting a Cut Flower Hub

Learn how specialty cut flower hubs work, the benefit for growers and designers, and key ways to get a new hub off on the right foot.

Financial support was provided under the Sustainable Canadian Agricultural Partnership.