One of our major projects in 2022 was an initiative to help farmers improve their digital marketing, on our platform and beyond it. It was rewarding and informative to have many of our customers, as well as farmers across Ontario, participate–whether completing our initial survey, joining us for one-to-one consultations, receiving shop tune-ups, or making use of our Digital Marketing Guide!

We are grateful for funding support from the Ontario Ministry of Food and Rural Affairs’ Grassroots Growth Program, which made this project possible.

With the project now completed, we’re sharing our experiences in a short summative report. For other organisations trying to address these same needs, and anyone interested in our work, this brief report reviews project activities, outcomes, and recommendations. Most importantly, we suggest a path forward, using the lessons learned through this initiative to guide next steps for own organisation and beyond.