Open Flower Network: Putting Flowers on the Map
Email and social media marketing
July 3, 2025
In today’s digital world, growing beautiful blooms isn’t enough—flower farmers also need to grow their online presence. Whether you’re selling bouquets at the farmers market or offering CSA subscriptions, email and social media marketing are powerful tools to connect with customers, build loyalty, and boost sales.
In this short guide, we walk you through first steps, best practices, and content ideas for email and social media marketing. With a bit of planning and strategic focus, you can grow your online presence and begin to see real benefits as a result.
What’s inside
- Getting started with email and social media marketing
- Best practices to get the most of these marketing channels
- Content ideas
- Photography and video tips
- Time saving tips
More resources for
Putting Flowers on the Map
Digital Marketing for Flower Farmers
Confused about digital marketing? We’re walking you through the process of creating both a digital marketing strategy and a concrete plan to put your strategy to work.
Building Networks for Flower Farmers
In this video, Theresa Schumilas of Garden Party Flower Farms discusses the importance of networking, explores different types of farmer networks, and offers practical tips to help you get started.
Marketing without Social Media
Learn about the value of ‘real world’ marketing for flower growers, from networking and community engagement, to offline marketing products, and more!
Financial support was provided under the Sustainable Canadian Agricultural Partnership.
