Open Flower Network

Helping women and gender diverse farmers connect, scale and succeed in the specialty cut flower sector.
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Final Report

Over the past three years, the Open Flower Network has been helping women and gender diverse farmers to connect, scale, and succeed in the specialty cut flower sector. As this important work draws to a close, we’ve summarized the project’s highlights, achievements, and challenges in a short and accessible final report. 

read the report

information, support, community

What is the open flower network?

Women and gender diverse farmers often face barriers to participation in Canadian agriculture. But in the rapidly growing sector of specialty cut flowers, women and other historically marginalized communities are finding a new field of opportunities. Open Flower Network aims to build on this potential. Over the course of the 2-year program, we’ll be drawing on the collective wisdom of successful flower farmers to provide mentoring, skill-building, and knowledge-sharing opportunities that help new and aspiring flower farmers connect, scale and succeed.

Presentations & events

In-person and online panels, workshops and networking events focused on priorities identified in the sector.

informational resources

A curated repository of resources, crowd-sourced from experienced flower farmers across Canada.

community building

Peer-to-peer support networks that let flower farmers share challenges, questions and solutions.  

research & advocacy

Building knowledge within and beyond the sector by gathering industry data and strengthening its voice. 

Freshly cut

Newest Resources for Flower Farmers

Email and Social Media Marketing for Flower Farmers

Email and Social Media Marketing for Flower Farmers

Open Flower Network: Putting Flowers on the MapEmail and social media marketingJuly 3, 2025 In today’s digital world, growing beautiful blooms isn’t enough—flower farmers also need to grow their online presence. Whether you're selling bouquets at the farmers market or...

Marketing without Social Media

Marketing without Social Media

Open Flower Network: Putting Flowers on the MapMarketing without social MediaJune 25, 2025 Are you sick of social media? While social media can be a valuable marketing tool for many flower farmers, it's not the only way! In this video, Theresa Schumilas of Garden...

Plugging into Flower Plugs

Plugging into Flower Plugs

Open Flower Network: Channeling OptimismPlugging into Flower PlugsJun 25, 2025 Do you use flower plugs on your farm? Plugs are very small seedlings, sold by the tray in a wholesale fashion. In this video, Theresa Schumilas of Garden Party Flower Farms talks about the...

What’s Coming up

Events for the flower farming community

Regions
 Atlantic Canada
 British Columbia
 Ontario & Quebec
 Prairies
 Virtual/National
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      1Cross Country Flower Checkup: What's In and Out for 2025Cross Country Flower Checkup: What's In and Out for 2025Time: 4:00 pm - 6:00 pm
Join specialty cut flower farmers across Canada to reflect on how their 2024 season is wrapping up, and what changes they are planning for 2025. https://us02web.zoom.us/j/84782626829
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9ASCFG Supplier Showcase: Get Ready to Thrive in 2025!ASCFG Supplier Showcase: Get Ready to Thrive in 2025!Time: 3:00 pm - 6:00 pm
The ASCFG will host the 2025 Supplier Showcase on Monday, December 9, and Tuesday, December 10, 2024. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources. 		10ASCFG Supplier Showcase: Get Ready to Thrive in 2025!ASCFG Supplier Showcase: Get Ready to Thrive in 2025!Time: 3:00 pm - 6:00 pm
The ASCFG will host the 2025 Supplier Showcase on Monday, December 9, and Tuesday, December 10, 2024. This is a wonderful opportunity for members to connect with agricultural and cut flower vendors. ASCFG members are invited to attend these complimentary webinars, during which vendors will discuss current and forthcoming products, tools, and other useful resources. 		1112131415
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Nothing is scheduled

Hosting a learning or networking event for specialty cut flower farmers? We’d love to share it!
Submit an event

bridging the gaps

education & support topics

Resources to help early-stage farmers clarify goals and understand essential elements of running a successful business.

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Knowledge and guidance to help you maximize the season and build a successful farm business

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Information, ideas, and tools to help you promote your business and connect with others, online and offline

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Discover resources and strategies to help you manage stress and find balance–in your work and life.

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Find information and guidance to help you expand your business and find success in the valuable wholesale market.

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Gap Analysis Report

As a starting point for the Open Flower Network, we gathered survey responses from almost 200 Canadian flower farmers at all scales, along with running a series of focus groups. This gap analysis report synthesizes those results to describe the sector as it is today, highlights opportunities, and identifies barriers to growth. The report also outlines the resources and programming the Open Flower Network program will begin developing to bridge these gaps.

read the report

Stay Informed

Be the first to know with updates on the Open Flower Network project.

Financial support was provided under the Sustainable Canadian Agricultural Partnership.