Open Flower Network
Helping women and gender diverse farmers connect, scale and succeed in the specialty cut flower sector. françaisFinal Report
Over the past three years, the Open Flower Network has been helping women and gender diverse farmers to connect, scale, and succeed in the specialty cut flower sector. As this important work draws to a close, we’ve summarized the project’s highlights, achievements, and challenges in a short and accessible final report.
information, support, community
What is the open flower network?
Presentations & events
informational resources
A curated repository of resources, crowd-sourced from experienced flower farmers across Canada.
community building
Peer-to-peer support networks that let flower farmers share challenges, questions and solutions.
research & advocacy
Building knowledge within and beyond the sector by gathering industry data and strengthening its voice.
Freshly cut
Newest Resources for Flower Farmers
Business Goals for Flower Farmers
Open Flower Network: Starting up & scalingGoal setting for flower farmersFeb 20, 2025 Running a successful flower farm isn’t just about growing beautiful flowers; it requires setting clear, achievable goals to drive your business forward. That’s where SMART goal...
Cut Flower Pricing and Quality for Wholesale in Canada
Open Flower Network: Expanding wholesaleCut Flower pricing & QualityUpdated Dec 16, 2025 Updated with 2025 pricing data! Determining fair and competitive prices can be a challenge for flower farmers, whether you're selling to consumers, designers or otherwise. ...
Pick Your Sales Channel
Open Flower Network: Channeling OptimismPick Your Sales ChannelJan 23, 2025 Pick-your-own, wedding design, wholesale markets... With so many possible sales channels available to flower farmers in Canada, how do you choose the options that are best for you? It's common...
Hosting a learning or networking event for specialty cut flower farmers? We’d love to share it!
bridging the gaps
education & support topics
Resources to help early-stage farmers clarify goals and understand essential elements of running a successful business.
Knowledge and guidance to help you maximize the season and build a successful farm business
Information, ideas, and tools to help you promote your business and connect with others, online and offline
Discover resources and strategies to help you manage stress and find balance–in your work and life.
Find information and guidance to help you expand your business and find success in the valuable wholesale market.
Gap Analysis Report
As a starting point for the Open Flower Network, we gathered survey responses from almost 200 Canadian flower farmers at all scales, along with running a series of focus groups. This gap analysis report synthesizes those results to describe the sector as it is today, highlights opportunities, and identifies barriers to growth. The report also outlines the resources and programming the Open Flower Network program will begin developing to bridge these gaps.
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Financial support was provided under the Sustainable Canadian Agricultural Partnership.
