Open Flower Network: Expanding wholesale
Starting a Specialty Cut Flower Hub
Dec 12, 2025
Are you interested in setting up a flower hub but don’t know where to start? Cut flower cooperatives and collectives allow groups of growers to organize into business-to-business “hubs,” where each participant contributes their products to collectively offer wholesale flowers to designers and other buyers. These collaborative models are growing in popularity, but building a new one in your area can seem overwhelming.
In this video, Theresa of Garden Party Flower Farm discusses how specialty cut flower hubs work, reviews the benefit for growers and designers, and offers valuable advice to get a new hub off on the right foot.
This is the cut and dried version of what you need to be up for if you’re thinking of starting a cut flower hub.
~ Theresa Schumilas, Garden Party Flower Farm
More resources for
Expanding Wholesale
Selling to Flower Shops
For many local flower growers, establishing a relationship with a flower shop can be an effective way to expand into wholesale. We’re sharing strategies and tips for finding a good match, setting prices, choosing flower varieties, and preparing your products for delivery.
Cut Flower Coops and Collectives
In this post, we dive into the opportunities and the challenges for selling through online wholesale flower hubs.
Cut Flower Pricing and Quality for Wholesale in Canada
We’re diving back into the topic of flower pricing, with a look at how quality, quantity, and other key elements relate to pricing in wholesale and business-to-business markets.
Financial support was provided under the Sustainable Canadian Agricultural Partnership.
